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When Robyn Exton first launched her dating and social network software for lesbians and bisexual females, deficiencies in money for marketing suggested she'd head to nightclubs armed with containers of spirits.
" when you look at the start we'd visit nightclubs with a container of sambuca in one single hand, and tequila within the other, and encourage girls to download the application in substitution for a go, " claims the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing beyond your toilets that are portable out toilet tissue with leaflets marketing the application.
It was back 2013, and Ms Exton's inexpensive, but revolutionary, approach to advertising soon saw user figures increase steadily, then traction that is further gaining to good recommendations.
Started in London, however with its headquarters moving to San Francisco year that is last purchase to be nearer to US investors, also to be within the thick associated with the burgeoning social networking scene, the Her application now has one or more million feminine users around the globe.
Her was created from Ms Exton's frustration with current lesbian websites that are dating apps, which she don't think had been good enough.
The market is said by her had been dominated by "dating internet web sites that have been initially made for homosexual guys, and tuned pink for lesbians".
Ms Exton had a business that is inside with this because during the time she had been doing work for a London-based branding agency, where her client made dating platforms.
The bulb minute whenever she chose to do some worthwhile thing about the specific situation came whenever she was at a pub with two buddies, certainly one of who had split along with her girlfriend.